Providing independent business systems advice to media/design/publishing companies

Case Study - Media/Design/Publishing





Case Studies



Conference organiser



This Company organise and administer a prestigious international advertising festival and awards ceremony held in Cannes, France each June. During the preceding January a 20,000 letter mailshot is sent to potential entrants and delegates around the world. During February through to June bookings and entries are received on a continuous basis in London. Prior to the event all entries have to be compiled, catalogued, printed and subsequently transported to Cannes along with all the Company staff and additional staff recruited to administer the event on site. Entirely bespoke systems were being used to manage and operate the event.



Systems strategy and definition of requirements for a new system.


1 location, 13 employees, 6m+ turnover.

Scope of requirements

Delegate and company database, delegate accommodation reservation system, entries processing system, financial ledgers.


Large volume of data - the need for a system capable of handling over 8,000 entries to the event and over 6,000 delegates including the arrangement of their accommodation.

Bespoke applications - management wanted to investigate whether alternative packaged based systems were available for implementation in the desired timescales.

On-line booking via the Internet - integration requirements with other internal and external systems including Internet booking systems.

New technology requirements - the use of new technology to help with the registration of the 6,000 delegates on site including the generation of a delegate badge including a photograph and the use of bar-coding to aid the production of personalised invitations.



The systems strategy highlighted the key future application requirements. No appropriate packaged software was identified and internet based systems were subsequently developed to handle delegate and competition entry processing. 

Contact Details:

Microguide Corporate Computer Consultants, 82 Shortlands Road, Kingston-upon-Thames, KT2 6HE

Tel: 020 8549 7152

Fax: 020 8549 8112

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